Hospitality Strategic Management

2nd Edition

Concepts and Cases

Cathy A. Enz
eISBN-13: 9780470399286

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Additional Book Details

Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.

Sold By Wiley
ISBNs 0470598158, 9780470598153, 047008359X, 0470399287, 9780470083598, 9780470083598, 9780470399286
Language eng
Number of Pages 696
Edition 2nd